Pinnacle Lists’ Blog
Just another WordPress.com weblogArchive for November, 2008
Does Multi-Channel Direct Marketing work?
Good question! It really depends on the quality of the list. I have had numerous clients run a postal, telemarketing, and email campaign from the same vendor, and typically were not satisfied with the email outcome. The issue is typically how the data was pulled. If it was pulled from a survey or from a trade show, then quite often it is not current. This is why I tend to prefer to go to one vendor for postal and phone data and to another vendor for opt-in permission based email because then you are dealing with vendors who specialize; and the data in their specific niches tends to be superior. The other issue, is that with opt-in email, it is truly beneficial to run more than one broadcast. I typically recommend at least 3 spread out over a period of 2 to 3 weeks.
How will Obama impact direct marketing world?
Since the Presidential election, I have been contemplating how Barack Obama’s election will impact on the Direct Marketing industry. I am wondering if he will have positive or negative impact. The reason I am stating this is because his campaign has been very citizen focused vs. corporate focused. So, if he honours his commitments to the citizens, then he may start to look more closely at privacy issues. This would most certainly have negative ramifications on the industry. If, however, he is looking for ways to stimulate the economy and inject some new changes, then he would need to look at ways to support our industry since we are an important component of the communication highway. I would be interested to hear some other thoughts around this.
Welcome to Pinnacle Lists’ Blog!
This is a place where we can exchange specific marketing ideas or simply thoughts around what is happening in the world. I welcome you to let me know what topics would be of interest to you. Thanks for taking the time to come by!
I’m in a recession state of mind……
November 24, 2008 at 11:59 am · Filed under General Business Comments, World Events Comments and tagged: Add new tag, recession media choices
The more we are plugged into CNN or MSNBC, the more we are going to hear the mind numbing word, “RECESSION”. My suggestion to you is to arrive at your own conclusions, and ultimately decide what is in your best interest. It is very possible that hearing these messages over and over can actually help to ultimately lead us into a recession. There is no doubt that the US economy is going through some very serious shifts – the failing auto industry that was not listening to the trends; the failing housing market that was due to shift; the imploding finance industry due to their far over extending themselves. All of these events have occurred due to mismanagement. Nothing magical has happened other than errors in judgement. So, I offer you to turn off CNN or MSNBC for a while and tune into some more uplifting stations; and make up your own mind on how you are going to face this economic cycle we are presently experiencing.
Comments (1)