If it were not for email marketing and email reaching out, the Democrats may not have won the election.  It was through this form of communication that Mr. Obama’s team were able to connect with millions of potential voters and supporters in a very timely and cost effective way.  Not only were they able to pull volunteers from these email efforts, they were also able to pull millions in donations. 

Email marketing is a very cost effective, timely, and 21st century approach to communicating your message to your target market.  You are not spending hundreds or thousands on postage and printing.  You are not needing to wait weeks for any feedback.  You are able to obtain instant results and instant reporting on how your email reach went.  You can send out several blasts to several different targets to assess which target to continue to focus on.  Email marketing will continue to be the cutting edge method of communicating with the marketplace; alongside blogs, social networking, and online ads.