Since the Presidential election, I have been contemplating how Barack Obama’s election will impact on the Direct Marketing industry.  I am wondering if he will have positive or negative impact.  The reason I am stating this is because his campaign has been very citizen focused vs. corporate focused.  So, if he honours his commitments to the citizens, then he may start to look more closely at privacy issues.  This would most certainly have negative ramifications on the industry.  If, however, he is looking for ways to stimulate the economy and inject some new changes, then he would need to look at ways to support our industry since we are an important component of the communication highway.   I would be interested to hear some other thoughts around this.